About us

In Santa Cruz, work and culture converge in unique and beautiful ways. Whether you start your morning with a surf session, an easy bike ride to work, or a quick stop at Verve Coffee Roasters - our environment provides opportunities to connect with the community and natural beauty of our oceans and redwood forests. If you work downtown at a coworking space, at one of our many incredible retail businesses or restaurants, or in a burgeoning tech business working away on an innovative new product you're bound to a break from the office and enjoy a stroll along Westcliff or happy hour at one our many breweries, wineries, or tap houses.This is a day in the life of the average Santa Cruz professional. This is Santa Cruz.

The Choose Santa Cruz brand reflects this lifestyle and represents our conscious choice to live, work, and play in this magical place. 

 Learn more.